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Rehab Insights is a weekly blog written by Burke Rehabilitation professionals to offer practical information for patients, families and the community. Its goal is to educate the reader on relevant topics in rehabilitation, general health and wellness.

Getting to Know Burke's New Vice President of Development & Marketing

April 30, 2019

Lianne Hales Dugan recently took over as Burke's new Vice President of Development & Marketing. We sat down with Lianne to discuss her new role and what brought her to Burke. 

Tell us about yourself. Where did you work before coming to Burke?

My career in healthcare began in 1994 as the Director of Development for Dominican Sisters Family Health Service, a multi-county visiting nurse service.  There was a large demand for DSFHS services. It had a great reputation in the community and patients and families were always satisfied with the services provided. I later moved on to the position of VP, Business Development and worked with hospitals and other referral sources throughout Westchester, the Bronx and Suffolk counties to expand the DSFHS business and brand. 

Prior to coming to Burke, I was the Executive Director of the Westchester Medical Center Foundation. My responsibilities included managing the comprehensive development program for Westchester Medical Center, Maria Fareri Children’s Hospital, Behavioral Health Center and MidHudson Regional Hospital, as well as day to day operations of the foundation. I worked with physicians, individuals, foundations and corporations to build support for the specific specialty areas and hospitals as well as the network as a whole. I also focused on the grateful patient program and employee leadership giving and engagement. We worked to enhance the organizational culture and create exceptional experiences for patients and each other every day. 

What piqued your interest in Burke?

In addition to the rich history and exceptional reputation of Burke, I was particularly interested in this exciting time of growth. I saw opportunities to participate in the transition and innovation that is planned for the near future and the many upcoming capital improvement projects

The new Marsal Caregiver Center, the first in a rehab hospital in the country, is unique for this type of facility.  It is such a beautiful safe haven for all who visit and are in need of comfort or respite during a trying time with their loved one. I was also impressed by the first graduating class of residents as well as the plans for the new neurorehabilitation gym. The outcomes of patients who have been faced with life changing illness or injuries speak to the mission of Burke and the ability to provide the highest quality medical care and rehabilitation services. This ensures that each patient achieves maximum functional recovery from illness, injury or disability. Their gratitude for the return to normalcy is so impressive.

What are some of your initial impressions so far?

My initial impression of the organization is that the staff is comprised of long time, dedicated, compassionate team members who live the mission of Burke. On my third day, I attended an employee service award luncheon with staff who have been here from 10 to 35 years. The leadership team and all others have been warm, welcoming and inclusive as I educate myself on Burke and its mission. Everyone here understands the ongoing relationship with patients for a lifetime of health and well-being.

What are some of your short term goals? 

My short term goals are to meet with the staff, board and stakeholders of Burke and help them align with the development department to build a long term culture of philanthropy and the marketing department to build our brand and get our messaging out to new and existing audiences in our local communities and beyond.  I would also like to look for new opportunities to partner with the Burke Board of Trustees to accomplish institutional goals.

Another immediate goal of mine is to help our development team finalize the plans for this year’s Burke Award. We’re still a few months out, but it’s shaping up to be an incredible evening with some truly amazing honorees. I am happy to have joined the Burke family at a time where I can jump in and get involved in this special event.

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Burke's Rehab Insights blog is intended to provide general information about rehabilitation and other health care topics. It should not take the place of medical care. Burke staff cannot comment on individual medical cases or give medical advice.

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